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The Business of Events is excited to announce its partnership with the International Congress and Convention Association (ICCA) to unveil the Global Advocacy Alliance.
Set to coincide with the ICCA Plenary at IMEX Frankfurt on May 13, 2024, this endeavor will gather 200 industry leaders to foster dialogue and exchange best practices in advocating for the event sector at various governmental levels, be it local, regional, or national.
With the support of Gevme, the session will feature insights from political figures, destination experts, consortiums, convention bureaus, and venue representatives.
The ICCA Global Advocacy Alliance aims to empower participants with practical knowledge and tools to effectively champion the interests of the event sector, thereby facilitating its growth and recognition. Through a holistic approach, the alliance will tackle key areas such as:
- Educating on Advocacy: Offering resources and guidance on the importance of advocacy for the business events sector, emphasizing its role in economic development, community engagement, and cultural promotion.
- Highlighting Economic Impact: Presenting data and case studies illustrating the economic value of business events, including revenue generation, job creation, and support for local businesses.
- Emphasizing Social Impact: Demonstrating how business events contribute to social development, such as enhancing community infrastructure, supporting local causes, and improving residents’ quality of life.
- Stressing Cultural Significance: Showcasing how business events serve as platforms to celebrate and showcase the cultural heritage of destinations, fostering cross-cultural exchange and understanding.
- Encouraging Corporate Engagement: Providing strategies for involving corporate brands in utilizing events as effective communication and marketing tools, highlighting the unique value of live events in audience engagement.
- Facilitating Government Advocacy: Offering guidance on engaging with governmental bodies to advocate for policies and initiatives supportive of the business events sector, going beyond mere lobbying efforts.
- Promoting Soft Power Initiatives: Underlining the role of business events in driving trade, investment, and soft power initiatives for destinations, leveraging events to enhance global perception and attract inward investment.
The culmination of this initiative will result in a comprehensive toolkit designed to assist stakeholders in effectively advocating to governments.
“The Global Advocacy Alliance is a key part of ICCA’s commitment to advocacy, said ICCA CEO Senthil Gopinath. “We’re thrilled to be able to offer members the opportunity to learn how to more effectively communicate with key stakeholders to advocate for their respective sectors to governments and policymakers. By advocating for the best interests of our industry, we contribute to the collective growth and upward trajectory of our community as a whole.”
Martin Fullard, Director of The Business of Events, who will be chairing the event, remarked, “Advocacy is one of the biggest challenges our industry faces and is globally recognised as imperative. The idea behind this event is to bring together industry leaders to share best practices and create a toolkit for everyone involved to utilise in their advocacy efforts.
“Through this new advocacy alliance, we aim to empower convention bureaus and other stakeholders with the templates and tools they need to effectively engage with policymakers.”
The post Business Of Events Teams up with ICCA to Launch Global Advocacy Alliance at IMEX Frankfurt 2024 appeared first on Travel And Tour World.
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