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SOTC Travel Limited has joined forces with Mumbai Indians, a highly esteemed cricket team, for the current T20 cricket season, marking their collaboration as an ‘Official Partner’. Through this partnership, SOTC gains the privilege to utilize the images of Mumbai Indians’ players. This collaboration is a strategic move by SOTC, coinciding with their 75th-year celebrations, as it capitalizes on India’s profound love for cricket, especially during the peak summer travel season.
The alliance between SOTC and Mumbai Indians presents an opportune moment to intertwine two of India’s most cherished entities – travel and cricket. By leveraging this partnership, SOTC aims to enhance its brand visibility and engagement across diverse platforms including print, digital, social media, point-of-sale, and various promotional activations. This synergy between a renowned travel company and a beloved cricket team is poised to resonate strongly with Indian audiences, tapping into their passion for both cricket and exploration.
As SOTC embarks on its 75th-year journey, the collaboration with Mumbai Indians serves as a fitting tribute to the company’s enduring legacy and commitment to offering unforgettable travel experiences. Through this partnership, SOTC endeavors to forge deeper connections with its audience while harnessing the immense popularity and appeal of cricket to elevate its brand presence in the competitive travel industry landscape.
Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel Limited said “At SOTC, we
take immense pride in being an Indian-grown brand, born of Indian entrepreneurship. To celebrate our
rich heritage of 75 years, we have partnered with Mumbai Indians – one of the most popular teams
among the T20 franchise. Cricket and travel are an emotion in India and this iconic partnership is a
winning combination of Cricket & Travel Adventures!
Our exciting campaign aims to introduce new destinations and experiences to Indians across
segments, blending the thrill of cricket with the adventure of travel. Together with Mumbai Indians, we
are proud to champion the spirit of India, uniting hearts and inspiring dreams.”
The post SOTC Joins Forces with Mumbai Indians as an Official Partner appeared first on Travel And Tour World.
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