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Thomas Cook (India) Limited, a leading provider of omnichannel travel services in India, has launched the Ghar Jao Vote Karo campaign to support the 2024 elections. The company’s approach is twofold: to encourage citizens to vote and to reward them with holiday discounts and a complimentary travel bag after they cast their vote.
During the 2019 general elections, only 67.11% of eligible voters participated, partly due to the migrating Indian population from Tier II and III cities to urban areas. Recognizing the significance of each vote, Thomas Cook India has designed its campaign to raise awareness and incentivize voters.
The Ghar Jao Vote Karo campaign will run until June 1, 2024, urging Indians to return to their hometowns, where they are registered as voters. As part of the pre-election offer, individuals can avail a discount of Rs. 1,000 on return air tickets (per adult) by providing proof of voter registration through official documents like Voter ID or Aadhaar Card. The flight departure deadline aligns with the last day of polling.
Since many voting dates coincide with India’s summer vacation season, Thomas Cook India will provide special post-voting holiday discounts for domestic and international group tours. Customers can receive Rs. 3,000 off on Domestic Group Tours or Rs. 5,000 off on International Group Tours per family by presenting their inked finger at any Thomas Cook retail outlet nationwide. This exclusive discount is valid until July 31, 2024.
Considering that several election dates fall on Mondays, Thomas Cook’s data indicates that Indians are inclined to turn these occasions into “smart weekend holidays,” fostering the trend of “Election Tourism.”
Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation said, “With our Ghar Jao Vote Karo campaign, we want to inspire Indians to vote – especially if they need to travel to their hometowns to exercise their franchise. Our intent is two-fold – motivate Indians pre-voting to make the effort and to thank them post-voting, with a special holiday offer of a discount and a travel bag. The campaign message of Ghar Jao Vote Karo – also makes for engaging social sharing – that we believe, will not just encourage voters but also serve to amplify this important message to others as well.”
The post Thomas Cook (India) Launches ‘Ghar Jao Vote Karo’ Campaign: Pioneering Effort to Promote Voting in 2024 Elections with Holiday Incentives appeared first on Travel And Tour World.
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