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Thomas Cook (India) Limited, the leading provider of omnichannel forex services in India, has inaugurated a new counter at its franchise outlet in Laxmi Nagar, aligning with its strategic focus to capitalize on the burgeoning market of Delhi-NCR. This expansion bolsters Thomas Cook India’s forex presence in Delhi-NCR, now spanning 12 locations, comprising 11 branches and 1 airport outlet. Situated amidst the bustling commercial center of Laxmi Nagar, the outlet caters not only to the local business hub but also to residential areas including Preet Vihar, Nirman Vihar,Pandav Nagar, Patparganj, Mayur Vihar, Shakarpur, and Geeta Colony are all included. Thomas Cook’s market analysis identifies Delhi-NCR as a region ripe for substantial growth, with Laxmi Nagar particularly attractive due to its diverse consumer base encompassing students, business professionals, and leisure travelers.
The Laxmi Nagar branch of Thomas Cook will cater to customers with a comprehensive range of foreign exchange products and services. These include cash transactions in various global currencies, the Borderless Prepaid Card in collaboration with Mastercard and Visa, facilitating transactions in 10 currencies, as well as services such as overseas remittances, drafts, wires, and the Study Buddy card designed for those pursuing education abroad.
Thomas Cook India holds the distinction of being the largest non-bank foreign exchange service provider in India, experiencing a robust growth of 35% year-over-year for the twelve-month period ending on December 31, 2023.
With its Forex Specialist initiative, Thomas Cook Foreign Exchange India serves over 1 million retail customers annually through multiple channels including its website, FXNOW mobile application, corporate booking tool, call center, and a network of 130 Forex stores spread across 69 metros and tier 2-4 cities nationwide.
The company’s commitment to doorstep delivery within 2 hours through its “Ghar pe Forex” service provides customers with a seamless and efficient last-mile delivery experience.
Customers stand to gain from the Thomas Cook Grand Forex Festival until June 30, 2024. This festival offers an array of enticing prizes for foreign exchange transactions, including two smartwatches daily, an iPhone 15 weekly, and a monthly grand prize of a Harley Davidson x440.
Mr. Deepesh Varma, Executive Vice-President – Foreign Exchange, Thomas Cook (India)
Limited said, “Laxmi Nagar is a strong, emerging market for Thomas Cook India. As a commercial and
education hub, our new outlet forms a viable catchment for leisure, business and overseas education
segments – that we intend to leverage for our forex business.”
Thomas Cook Forex caters to over 1000 corporate clients, with a user base exceeding 1 million active Forex prepaid cardholders and over 100,000 students studying abroad utilizing the Company’s fee and remittance services. Operating 29 counters at prominent airports in India, Sri Lanka, and Mauritius, Thomas Cook has significantly increased its digital reach in the Forex business. Through a distinctive B2B online platform, the company has onboarded more than 2300 Fx MATE partners since its launch amidst the pandemic.
The post Thomas Cook India Limited Expands Forex Footprint in Delhi-NCR With New Laxmi Nagar Outlet Amidst Growing Market Demand appeared first on Travel And Tour World.
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