The Strangers: Chapter 1 Promotion Caused Temporary Ban on Lionsgate's TikTok Account

[Ali Valle]

Lionsgate ventured a bit too far into the eerie in a bid to drum up excitement for their latest horror film, The Strangers - Chapter 1. The company's marketing tactics ended up getting their official TikTok account temporarily disabled. The incident occurred late in the evening on May 7, when a promotional livestream may have violated TikTok's community guidelines concerning "dangerous activities and challenges."

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