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Anirban Bhattacharya
Guest
Grupo Vidanta, a trailblazer in luxury hospitality across Latin America, has partnered with VidantaWorld to announce BON, the world’s first luxury theme park. Located on 150 acres in VidantaWorld Nuevo Vallarta, BON (an acronym for “Beauty of Nature”) is set to revolutionize family entertainment by blending nature, adventure, and luxury in one captivating destination.
Designed for guests of all ages, BON boasts 23 thrilling attractions, 25 world-class dining options, 16 boutique retail outlets, and luxurious resort accommodations, including the newly opened VidantaWorld’s BON Park Hotel. This ambitious project is the culmination of 50 years of Grupo Vidanta’s expertise in design, architecture, and hospitality, complemented by collaborations with globally renowned entertainment and engineering partners such as Cirque du Soleil, Vekoma Rides, Mack Rides, and P&P Projects.
Innovative Attractions for All Generations
At the heart of BON is the Tecuani Beast, Latin America’s only double-launch roller coaster and a marvel of engineering. With six inversions, a top speed of 65 mph, and a record-breaking double roll-over top hat, this adrenaline-pumping ride promises 13 moments of airtime, making it a standout experience for thrill-seekers.
For families, BON offers a range of rides like Izari’s Flight, a sit-down family coaster, and the Enchanted River, a serene boat ride for multigenerational enjoyment. Attractions like Splash Canyon, featuring spinning cups and water blasters, and Delia’s Adventure, an inverted powered coaster by Mack Rides, emphasize the park’s focus on combining innovation with immersive storytelling.
World-Class Dining and Entertainment
BON elevates theme park dining with its BON Plaza, a hub for gastronomy and luxury shopping. From gourmet restaurants to boutique outlets, the plaza embodies Grupo Vidanta’s vision of luxury for all.
Adding to the allure is LUDÕ, a revolutionary water-themed dinner show by Cirque du Soleil. Set to debut in November 2025, this immersive experience combines a 360-degree aquatic stage with gravity-defying performances, stunning visuals, and fine dining, redefining live entertainment in the region.
Crafting Immersive Experiences
Grupo Vidanta collaborated with P&P Projects to bring BON’s imaginative themes to life. Every attraction, from the Floresta Drop parachute ride to the Vista Wheel offering panoramic views of Banderas Bay, reflects meticulous craftsmanship and storytelling. P&P Projects developed original intellectual properties, designed ride vehicles, and created cohesive environments that transport guests into a fantastical world.
The park’s engineering excellence is further showcased through partnerships with Vekoma, Mack Rides, and Intamin, whose contributions include groundbreaking rides like the Ashara: Goddess of Fire mine train coaster and the breathtaking Vista Wheel.
A Vision for the Future of Luxury Entertainment
Iván Chávez, Executive Vice President of Grupo Vidanta, describes BON as “a monumental leap forward in the world of entertainment, blending natural beauty, luxury, and cutting-edge innovation.” This theme park sets a new global standard for experiential luxury, promising to captivate guests of all ages while establishing itself as a transformative destination.
BON’s innovation extends beyond its attractions. Collaborations with industry leaders like Accesso, Aerophile, Brogent, and Zamperla have resulted in a diverse range of experiences, ensuring something for everyone. Guests can preview the park now, with its official opening slated for 2026.
Grupo Vidanta: A Legacy of Excellence
Founded in 1974 by visionary Daniel Chávez Morán, Grupo Vidanta has redefined tourism in Mexico with luxury destinations like Nuevo Vallarta, Riviera Maya, and Los Cabos. Its portfolio includes world-class resorts, golf courses, mega yachts, and entertainment experiences like the Cirque du Soleil JOYÀ dinner show.
Expanding its vision globally, Grupo Vidanta recently launched the VidantaWorld ELEGANT Ultra Mega Yacht, offering luxury itineraries across the Caribbean and Mediterranean. With BON, the company continues to push the boundaries of innovation, creating unparalleled vacation experiences.
The post Mexico’s Tourism Revolution: VidantaWorld’s BON Luxury Theme Park Redefines Family Adventures and Hospitality in Nuevo Vallarta appeared first on Travel And Tour World.
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