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China Eastern Airlines has reached a significant agreement with Amadeus for global NDC distribution, marking a milestone in their partnership. This agreement positions the airline as the inaugural carrier in Mainland China to engage in worldwide NDC distribution through Amadeus.
Javier Laforgue, Executive Vice President, Travel Unit & Managing Director, Asia Pacific, Amadeus, says: “China Eastern Airlines is an important and valued partner. The agreement signed today is a milestone for Amadeus, expanding our presence in the key Chinese airline market. The deal deepens our collaboration with China Eastern Airlines and will provide our global network of travel sellers with the ability to easily search, shop, and service product offerings from the airline.”
Utilizing NDC technology, China Eastern Airlines aims to offer a more diverse and tailored range of content to travel vendors, facilitating improved promotion of its branded and supplementary products. By accessing a comprehensive array of exclusive offers and product features, global travel vendors can empower travelers with greater options, elevate their customer service standards, and ultimately enhance traveler trust. Simultaneously, travel vendors will gain expanded access to enriched content from China’s domestic airlines.
Fu Jian, Vice President, Commercial Development, China Eastern Airlines says: “We want to provide our customers around the world with more choice and personalization when booking travel with us and NDC is one of the key enablers to do this. It is also an important initiative for China Eastern Airlines to accelerate the recovery of international traffic and enhance the expansion of its overseas sales channels. As an innovative leader in the travel technology space, Amadeus is a significant partner for China Eastern Airlines. We look forward to working with Amadeus to expand our reach around the world.”
China Eastern Airlines, headquartered in Shanghai, stands as one of China’s three key state-owned airlines. Aligned with the SkyTeam Alliance, it maintains a broad spectrum of international and domestic routes, primarily centered around its core cities of Shanghai and Beijing, alongside several regional air hubs across China.
The post China Eastern Airlines and Amadeus Collaborate to Enhance Travel with Expanded NDC Offering appeared first on Travel And Tour World.
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